24-h rate dynamics monitoring of a single hotel in the USA, 180 days outlook
See exactly :
Notice all the rates that are lower than Eden Roc's direct rate.
This hotel is losing eye-watering amounts of money with every single booking for that day, and almost every day forward in this outlook.
"So how do you plug holes in a leaky bucket blindfolded?!
That’s the problem with rate leakage, there’s little visibility over where the leak is in order to fix it."
Stay ahead of the game.
Fight fraudsters on your own terms.
See below how the rate dynamics look for a hotel in the United States, over ONLY a 24h period, 180 days outlook.
This is why hoteliers need help hunting down these rogue rates!
Chart legend: direct booking engine, trip.com, tripadvisor, booking, expedia, hotels.com, others
Want to know something absolutely terrifying about the data above?
Notice the jump in OTA rates up and down at certain hours?
That's exactly when the revenue managers of this hotel go home for the day, and come in the morning...
These guys target the hotel when they know nobody is looking.
Most hoteliers have no way of knowing what's going on with their rates in the wild.
How would you know if some OTA undersells your rooms at 2 am and targets a date 3 months from now?
How do you find this information without hours of searching?
You see falling revenues, fewer and fewer direct bookings, but can't pinpoint the problem...
No wonder, a human can't be around 24/7 to constantly look after what's actually being sold and where.
Rate leakage has become a hit'n'run business!
Rate shoppers typically look at just a few sources, once a day, and then only at a few specific dates in the future. They also oftentimes source their data from offender's own APIs, and not where your guests are actually searching.
What kind of sense does that make?
Not any more!
We'll find almost every OTA publicly advertising your rates, exactly what your guests would see when booking your hotel.
For up to 360 days in advance.
Hoteliers simply can't afford to leave their rates unchecked.
You can't compete if you don't know what rates your guests are seeing.
We understand hoteliers. And we don't like to see them getting ripped off.
No more flying blind, let us help you find and act against rogue rates.
Do you know how many sneaky or uncontracted OTAs undercut your rates?
How would you know if an OTA undercut you on a random date months from now?
What if they change the dates they undercut you on in the next hour or two?
You've probably already played whack-a-mole with wholesalers by creating fake bookings on unknown sites to discover where the rate came from.
Before you can solve this problem, you need to first understand and see the scope of potential losses, and not in a vague, percentage-based way that doesn't tell you anything of value.
You need to see exactly who is undercutting you at that given moment, for months in advance.
There's a lot of room to hide in between now and 180 days from now.